Hyderabad Airport awards Advertisement rights to Laqshya

GMR Hyderabad International Airport Limited (GHIAL), which is racing ahead in the development of an international airport in Shamshabad, has awarded Advertisement Services Management Contract to Laqshya Media Pvt Ltd. This contract is for a seven year period.
Laqshya has been the selected bidder from among several other renowned international names through a highly transparent and competitive bidding process. The company has been selected on the technical and financial criteria including experience, expertise, capability and know-how in advertising business.
In the Pre-Operation term the company will be preparing a Master Plan that includes in-terminal advertising and outdoor advertising facility with concept designs, themes and location planning etc for advertising at the airport. GHIAL would be involved with the preparation of the advertising master plan.
As per the agreement, Laqshya shall operate, manage and maintain the advertisements by offering the locations to prospective clients/ third parties for advertisement.
03/09/07 Moneycontrol.com (press release)

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Categories: Airports Sep 2007