In-flight shopping in local flights to take off

New Delhi: In-flight shopping is all set to take-off on domestic flights. Domestic carriers such as Jet Lite, SpiceJet and Indigo are all gearing up to join Air Deccan and GoAir for the next generation of in-flight retail.
The airlines are being helped right now by AVA Merchandising but other retail players such as Alpha group are also expected to enter the space soon. AVA, which has a tie up with Air Deccan and GoAir for onboard shopping, has now tied up with Jet Lite. Jet Lite will be offering onboard shopping from mid-October.
AVA has also got permission from Airport Authority of India to set up outlets at 26 airports across the country.
According to SpiceJet officials, they too will be joining the in-flight retail bandwagon soon. It is partnering with a global in-flight retail player, which will mark its entry in the Indian market. Similarly, IndiGo is also exploring the opportunity and will be introducing onboard shopping in the next 4-6 weeks.
21/09/07 Vishakha Talreja/Economic Times

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Categories: General Aviation Sep 2007, New Sep 2007