Kingfisher Airlines (P) Ltd, currently awaiting the government’s permission to fly overseas, plans to make all its international flights non-stop, a first among carriers, as travellers increasingly look for shorter flying times.
“All my international flights would be non-stop. We are designing our international operations as a different experience,” said Vijay Mallya, chairman and chief executive officer of Kingfisher Airlines.
The airline plans to position this as a key attraction of its international operations. “I do not believe in the hub game for the international operations. Passengers want direct flights rather than going via hub,” Mallya said in a Saturday interview.
Kingfisher cannot fly overseas currently because of regulations in India, which say that only carriers with five years’ experience in operating domestic flights can do so.
However, the two-year-old airline plans to launch its international operations in August next year when Air Deccan completes the requisite five years. Kingfisher has a controlling stake in Air Deccan.
04/09/07 P.R. Sanjai/Livemint
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