Air Deccan changes tack

New Delhi: Deccan, the original low-cost carrier , is changing colour to market itself as a dependable carrier. After a major rebranding exercise, the refurbished airline will now launch a slew of customer-centric initiatives.
It’s the first low-cost airline to introduce ‘tele check-in’ facility for all passengers , who can now reserve a preferred seat through the call centre and avoid the long queues at the airport check-in counters. The airline, which had one of the highest flight delays in the past four years of operations, has improved its on-time performance (OTP) to 79%. To maintain passenger confidence, the airline has now moved away from its ‘no-fare refund policy’ and launched a cancellation policy, which allows passengers to maintain a rollover account of their ticket money for future travel.
Deccan’s marketing head Nalin Gagrani told ET, “We are following a three-way approach — customer-centric services will remain foremost, followed by better on-time performance and widest network coverage , all at affordable fares. The telechecking marks our entry into technology-driven services. We are soon introducing web check-in service, while SMS-based on-flight status checks are also on the cards.
23/10/07 Chanchal Pal Chauhan/Economic Times

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Categories: Air Deccan Oct 2007, Kingfisher Oct 2007