In-flight mags feel pinch of video

Mumbai: Do passengers still read in-flight magazines? Even if they do, the audio-visual treat on flights have largely robbed these publications of their glossy charm.
With the dawn of on-flight entertainment (IFE) systems in the country, advertisers, along with passengers are now under the spell of the audio-visual medium.
Kingfisher Airlines, Jet Airways and Air India have equipped their aircraft with IFE.
With big money involved and advertising options multiplying, the magazines might just feel the pinch.
Maneck Davar of Spenta Multimedia, which publishes Jet Wings, doesn’t believe that IFE is too much of a threat as of now.
Sources in the IFE ad sales team for Jet Airways agree with this.
25/10/07 Nirmal John/Daily News & Analysis

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Categories: General Aviation Oct 2007