JCDecaux wins advertising contract for Bangalore International Airport

Outdoor advertising agency JCDecaux, with presence in Europe and in the Asia-Pacific region, has won the advertising contract for Bangalore International Airport Ltd (BIAL), which will open its doors to passengers on March 30, 2008. This exclusive contract, for a period of seven years, was secured following a competitive tender process. JCDecaux will be BIAL’s exclusive partner for all advertising inside and outside the airport, including the approach road to the airport.
The present airport at Bangalore, which handled a total of 8.3 million passengers in 2006, representing a growth of 44 per cent over 2005, will be closed in March 2008. The new airport, which is owned by a majority of private shareholders including Siemens and Zurich Airport, estimates to handle more than 10 million passengers in 2008.
18/10/07 Pallavi Goorha/exchange4media.com

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Categories: Airports Oct 2007, Foreign Oct 2007