SpiceJet ties-up with S&R Works for in-flight promotions

SpiceJet today announced a marketing tie-up with S&R Works for its in-flight promotional activities. The tie-up is in line with SpiceJet's strategy to increase its ancillary revenues to 7 per cent by FY '08. As per the tie-up, S&R Works will sell onboard advertising properties of SpiceJet. To start with the companies have identified points such as the space on head-rest cover, tray table, and reverse side of boarding pass and overhead bins of the aircraft.
With an aim to boost its ancillary revenues, SpiceJet also announced a whole host of initiatives which would include sale of fast food, novelty items such as electronic gadgets, wallets, jewelry etc on all its 15 aircraft flying to the 15 destinations. SpiceJet is also running onboard contest for passengers.
16/10/07 Moneycontrol.com (press release)

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Categories: SpiceJet Oct 2007