Singapore Airlines to screen Tamil blockbuster in air

Chennai: For the first time in its history, Singapore Airlines has bought the airborne rights of an Indian movie for its in-flight entertainment. The Tamil blockbuster 'Sivaji' will now be shown on its flights.
The airline has acquired exclusive rights for the Tamil blockbuster movie 'Sivaji' for an undisclosed sum, Bharath Mahadevan, manager, southern India, Singapore Airlines, told reporters here Wednesday.
'We paid three times more than what we used to pay even for Hollywood titles,' he said.
The airline acquired the airborne rights from London-based Ayngaram International, which bought the overseas rights from AVM Productions, the movie production house.
'This is the first time 'Sivaji' is being shown in a media other than movie theatres. Even before the DVD rights got commercialised, Singapore Airlines has bagged the rights,' said S.C. Babu, CEO, AVM Productions.
He said the DVD rights will be operational in three months and the television rights two years from now.
As per the deal, Singapore Airlines gets to enjoy three months exclusivity to show its passengers the Tamil movie.
28/11/07 IANS/Earthtimes, UK

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Categories: Foreign Nov 2007, New Nov 2007