Thursday, January 03, 2008

Jet bows to pressure from travel agents

Mumbai: Passengers travelling by Jet Airways will no longer be able to buy tickets online at rates cheaper than what travel agents offer them.
About 7% of Jet Airways passengers were able to get cheaper fares through online booking at the airline’s website, compared with fares offered by travel agents. In some cases, the difference was as much as 25%.
Jet’s reason to offer lower fares on its own site was to try and reduce costs and agents’ commission. The airline has another website for travel agents, www.9wagents.com. But travel agents were unhappy at the airline selling cheaper tickets on its own website, which they saw as a threat.
Following a meeting with travel agents, represented by Travel Agents’ Federation of India, or Tafi, Jet has agreed that it will not offer cheaper fares on its website.
03/01/08 P.R. Sanjai/Business Standard
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