Monday, March 24, 2008

Boeing seeks to make India its global partner

New Delhi: While Boeing is interested in selling airplanes to India, its overall goal is to make a global partner out of India. "This integrated enterprise strategy is what differentiates Boeing from its rivals," says Ian Thomas, head of Boeing India. The US aerospace giant is also investing millions to expand India's R&D capability, civil aviation infrastructure and hi-tech manufacturing base.
At one level, Boeing is certainly still interested in selling its products to clients in India. Boeing has sold $ 25 billion worth of civilian aircraft ranging from Air India airliners to three business jets designed to serve as "the Indian equivalent of Air Force One." The future holds even more promise: Boeing estimates India will buy 911 aircraft worth $ 86 billion over the next 20 years.
Then there is the potential for military sales. Besides the F-18 Super Hornet fighter, Boeing also has its P-3C Orion reconnaissance aircraft, Chinook CH-47 helicopter and Apache attack helicopter to offer.
At another level, Boeing is investing heavily in broadening India's capability.
23/03/08 Pramit Pal Chaudhuri/Hindustan Times/Manufacturing Business Technology, US
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