GoAir & Provogue sign marketing deal for brand promotion

GoAir and Provogue have entered in an unique marketing alliance. According to the tie-up, all Provogue customers will be entitled to a free GoAir Provogue Smart Travel voucher each on every Provogue purchase of over Rs 5000/- made upto July 31, 2008. These special vouchers can be redeemed across the GoAir network. The special GoAir-Provogue voucher can be redeemed for travel between May 25 to October 15, 2008.
Commenting on the tie-up, Mr Edgardo Badiali, Chief Executive Officer, GoAir said, "Our unique association with Provogue brand will ensure that the smart travel experience is shared with Provogue loyalist too."
22/05/08 Moneycontrol.com

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Categories: GoAir May 2008