Kaun jeetega Kochi and Coimbatore airport ad rights?

Chennai: The race for outdoor advertising for the domestic and international terminals at Kochi and Coimbatore has intensified with about ten companies bidding for the advertising rights.
Officials at both airports did not disclose the value of the contract.
The authorities at both the airports are currently in the process of evaluating the bids. There are six companies vying for the advertising rights at Cochin airport, while four firms are in the race for the advertising rights at the Coimbatore airport.
"Technical evaluation of the bids is in process. This will take two to three months..." said Suresh Babu, commercial manager, CIAL.
The Coimbatore airport will also make an announcement within three months. CIAL expects to receive a minimum annual royalty of Rs 3 crore, from the rights at the Cochin airport. A technical presentation will be made next week after which the companies that qualify will be called back.
Mumbai-based Laqshya Media is one of the firms bidding for advertising rights at both the airports. Times OOH Media is one of the contenders for advertising rights at the Kochi airport. The company has a three-year exclusive license to advertise at the Mumbai and Delhi airports in 2007.
The advertisement rights for Kochi airport will be an exclusive five-year contract with indoor and outdoor advertising options. Advertising displays, signages, advertising messages would be allowed at baggage claim, security check and on the approach road.
16/07/08 Sumedha Srivastav/Televisionpoint.com

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Categories: Airports Jul 2008