Singapore Airlines won't ground planes to cut costs

Singapore: Airlines that do not believe in grounding their planes in times of rising fuel prices and sombre economic trends are taking clever measures to coast through these tough times. Like luxury, economy too, is in the detail.
Singapore Airlines (SIA) is looking at small changes that will hopefully add up to big savings such as having seats made of composite materials that make them 20-25 per cent lighter and by using new-age plastic glasses to sip champagne from.
Cheng Eng Huang, Executive Vice-President -Marketing and Regions, told a team of visiting Indian newspersons that SIA was also exploring shorter alternative routes. The airline plans removing entertainment catalogues and in-flight shopping brochures, following the logic that to watch a film, travellers would switch on the system, in any case.
Seasonal changes in trafficare also being incorporated, flights are being reduced during non-peak seasons and moved to routes showing more demand.
30/07/08 Meera Mohanty/Business Line/Sify

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Categories: Foreign Jul 2008