Jet Air relaunches JetLite with upgrades

Mumbai: India’s largest private sector airline, Jet Airways, has significantly enhanced its budget carrier JetLite’s operations to build it as a dominant player in the domestic and regional international market (countries near India). Both onboard and airport services have been spruced up and the airline has been re-launched as a ‘no-frills all-economy carrier’ offering value for money flights to passengers.
“The airline is fast evolving as the country’s established all-economy domestic and international carrier,” JetLite director Saroj Datta, said.
Airline officials say that the airline’s comprehensive re-structuring programme is on and synergies with Jet Airways have been maximised to save costs.
JetLite, previously known as Air Sahara was acquired in April 2007 for Rs 1,450 crore. It was positioned as a value carrier, a tad higher than low cost airlines. Jet Airways has spent significant amount of money to revive this airline which in the past five quarters has suffered a loss of Rs 573 crore. Earlier this week, JetLite launched a new menu on board for passengers for a price. It also launched other consumer friendly initiatives such as scratch cards to win gifts. According to passengers the cabin crew is courteous and so are pilots who make periodic announcements.
07/08/08 Lalatendu Mishra/Hindustan Times

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Categories: Jet Airways Aug 2008, JetLite Aug 2008