"Savor the flavor on board": Air India's new menu

Chicago: An old adage in English says "an approach to man's heart is through his stomach." And Air India management is determined to follow this maxim to the hilt as it wants to win the "hearts" and minds" of its passengers," said Jude Crasto, the newly appointed Air India Manager in Chicago.The occasion was a grand presentation of newly developed Air India menu for passengers leaving from Chicago, New York or Los Angeles.
"Taste the best treat on board" is the aim to make passenger feel at home even before reaching home. The cuisines prepared out of traditional Indian spices and flavors are served on board Air India flights from US gateways by its caterer Flying Food Services. Air India has now changed the meal menu on board beginning this summer.
The New Menu is planned keeping in view the fact that Indian cuisines stand apart from other world food delicacies for the 'taste and spices'. Yet it is a selection of traditional Indian and contemporary World cuisines.A presentation of New Menu items was made at the kitchen of Flying Food Services near O'Hare Airport on Wednesday afternoon. Air India consolidators and media moguls were invited to taste the new Air India cuisines served on board.
Welcoming guests and invitees, Jude Crasto, Manager, pointed out that Air India was among the few international careers whose in-flight services were excellent. Air India hopes to do one better with re-inventing its menu twice a year to suit passengers' taste and demand. He also said that the management is determined to further improve its ground services so that it would be more customer friendly.
03/08/08 IndiaPost.com, USA

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Categories: Air India - International Aug 2008, Foreign Aug 2008, NACIL Aug 2008