Lufthansa Seeks To Get the Traveler to India In Style

New York: Lufthansa has long been viewed as the premium airline for those who want to travel in style. The face of the traveler now, has however undergone changes over the past 15 years. Now, those that fly the skies travel to ports like New Delhi and Mumbai. Lufthansa, recognizing this change, is seeking to increase its presence in the South Asian community in the US.
This commitment to the Indian-American audience was clear on Aug. 24 at the Long Island Marriott, here. The Nargis Dutt Fashion Show, an event that was put on to fund a fellowship for Indian doctors, included all the glitz and the glamor that one would expect from an Indian fashion show where the catwalk was graced by Vidya Balan, the chief guest for the night.
Yet, amidst the saris and the salwars that walked the ramp to the beat of Bhangra hits, were three of the Lufthansa crew. All three smiled and waved to the crowd, as if beckoning them to enjoy the flights they have to offer to the South Asian public. While their blond hair and blue eyes may have looked to be in complete antithesis to the audience, their hospitable glances and warm attitudes reflected the commitment to hospitality that the South Asian community is known for and craves for.
It is this need put forth by the South Asian community that has induced Lufthansa to include flights to 7 of India’s major and most traveled destinations; Mumbai, New Delhi, Chennai, Bangalore, Hyderabad, Kolkata, and Pune. The airline recognizes that apart from flying to these destinations, it is also the flight time that the South Asian community has to enjoy. Lufthansa has 200 Indian Flight Attendants that are committed to giving the South Asian traveler the best in-flight experience to and from India.
19/09/08 Anjali Abraham/India Journal, USA

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Categories: Foreign Sep 2008