SpiceJet calls for creative pitch

Mumbai: SpiceJet, the low cost airline, has called for a pitch to review its creative agency. Agencies such as Bates 141, O&M, Leo Burnett, Contract Advertising and Lowe have been invited for the pitch.
Gopika Chowfla Design was the incumbent agency on SpiceJet and was also asked to make a pitch. Madison Media will continue to handle the media duties, and the account is estimated to be worth Rs 25 crore.
SpiceJet's brief for the agencies is to come up with a campaign that would help the airline retain its business and achieve a 10 per cent growth. There would be three rounds of presentations based on which the agency would be selected.
The airline will undertake a 360-degree initiative, including print, TVC, outdoor and below the line activities.
29/10/08 Televisionpoint.com

To Read the News in full at Source, Click the Headline

Categories: SpiceJet Oct 2008