Aviation Ministry plans ad campaign to get flyers back

New Delhi: The Ministry of Civil Aviation is keen to get you back in the air, even if it means spending several crores in the process.
Hence, on the anvil is a multi-crore advertising campaign that will hopefully bring back the 46.5 per cent and 32.5 per cent growth that the sector witnessed during 2006 and 2007.
The advertising campaign is being planned in the backdrop of a global meltdown and a general downturn in the aviation industry. According to some estimates, it is likely to cost as much as Rs 20 crore.
But unlike in the past, this time the cost of the campaign is likely to be borne by both public and private sector players in the airline and airport industries.
22/12/08 Business Line

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Categories: Indian Aviation- In General Dec 2008