Finnair's vision of future flying

“In aviation industry, we are passing through a very difficult phase due to the present global financial crisis. There is a general feeling that the coming year is going to be even more difficult. There will be many new challenges on the way ahead,” said Mr Christer Haglund, Senior Vice-President, Finnair.
“Airlines are currently battling through the worst crisis in their history. The only airlines to survive will be those that adapt best to changes in the operating environment and are able to invest in modern, energy-efficient fleet. Over time, however, new technology and new business models will create better conditions for sustainable growth,” he said.
He was speaking at the launch ceremony for his book, ‘Departure 2093: Five visions of future flying’, which was jointly organized by the Confederation of Indian Industry (CII) and Finnair here today. In the book, Finnair enlists the aid of experts to highlight the perspective that are both essential and fascinating when addressing the future air of travel.
Mr Christer, while talking about Finnair and its commitments, said, “At Finnair, our target is not to be the biggest or the cheapest airline in the world. But rather, we aim at being the most preferred choice with the highest quality of products.”

“Today, customers have the power to make eco-friendly choices. With these choices, if properly executed, the emissions can be cut by up to 30 per cent,” he added.
Finnair, which is one of the oldest airlines in the world and is celebrating 85th anniversary this year, has decided, instead of recalling the past, to embrace the future and take a peak all the way to 2093. Finnair started its operation in India just two years ago. It launched direct flights between Delhi and Helsinki on October 30, 2006. The flights between Mumbai and Helsinki were launched on June 27, 2007. Finnair currently operates 13 flights a week between Helsinki and Delhi/Mumbai.
20/12/08 Moneycontrol.com

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Categories: Foreign Dec 2008