Jet sweetens its fare cut

New Delhi: The fare war has begun in right earnest between domestic airlines. Air India's substantial fare cuts and reintroduction of Rs 99 basic fares by LCCs IndiGo and SpiceJet on Tuesday has now led to Jet Airways which was the first to announce some price reduction last Sunday improving its earlier offer.
The Naresh Goyal-owned carrier on Wednesday introduced a 21-day advance purchase scheme where Jet and its low cost arm JetLite's tickets will be sold for a flat basic fare of Rs 250 and Rs 9, respectively. In Jet's case, the Rs 250 will be topped by taxes and surcharge of Rs 2,325 and Rs 3,075 for short and medium domestic flights. For JetLite's, the add on will be Rs 2,175 and Rs 2,925, respectively.
"The advance purchase scheme will be on from January 1-31. Passengers can buy tickets for future travel dates during this period at the special rates," said a Jet spokesperson. This new scheme, say industry watchers, could have been forced by AI's and the LCCs' offers. JetLite had lowered basic fares on Tuesday but that did not match the Rs 99 advance price of SpiceJet and IndiGo. While announcing its cut, AI had said it will be the cheapest full service Indian carrier. Jet reacted a day later by introducing advance purchase basic fare of Rs 250, albeit for a month.
01/01/09 Times of India

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Categories: Jet Airways Jan 2009