Kingfisher will promote Kashmir tourism

To help promote Kashmir tourism, Kingfisher Chairman and CEO, Vijay Mallya Monday said that the company wishes to sell brand Kashmir to other parts of the world “in a big way.”
“For past two decades, tourism trade has suffered immensely. That is why I have come to announce that we are reviving Kingfisher airlines here and offer greater air connectivity of Srinagar with places like Mumbai, Chennai, Pune, and other metropolis,” Mallya told reporters in a press conference.
He said the company aims to save passengers from paying taxes twice by exchange flights besides making traveling to Kashmir easy from potential business areas.
“Now that the fresh government has come, we would also like to increase the air connectivity within the State by offering more flights between Leh and Srinagar, Srinagar and Jammu, and Jammu and Srinagar,” he added.
Mallya said that Kingfisher aims to connect Srinagar with Dubai and other international destinations after the international airport in the city becomes functional.
“Once the airport starts functioning Kingfisher will help pull tourists from Europe and Mideast to travel the Valley in a hassle-free way,” he added.
12/01/09 Baba Umar/Rising Kashmir

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Categories: Airports Jan 2009, Kingfisher Jan 2009