Laqshya Media scales up outdoor advertising at Hyderabad airport

Outdoor media service specialist Laqshya Media has unveiled its largest advertising display system to date at Rajiv Gandhi International Airport (RGIA).
The centre-piece of the display system is a backlit triple-sided, double-decker Unipole advertising unit, positioned near the Passenger Terminal Building and visible from the runway, the terminal building and also the approach road.
The new installation has a display space of 5,400sq ft and is the largest backlit display unit at an Indian airport.
Laqshya Media has also integrated additional formats such as V-shaped Unipoles, Portrait Unipoles & Car Park flag poles into its advertising system, all strategically placed on the main access road leading to the airport.
With a full saturation capacity of 40 million passengers per annum, alongside high dwell times of one hour for domestic passengers and one hour forty five minutes for International passengers, the airport is hoping to maximise the effectiveness of its new advertising solution.
21/01/09 Matt Willey/Moodie Report

To Read the News in full at Source, Click the Headline

Categories: Airports Jan 2009