ANA plans taking strategic steps to keep business going this year

Mumbai: Post recession, most airlines worldwide are taking strategic steps to stay alive in the business. Japan-based All Nippon Airways (ANA), not being an exception, is planning similar strategies like suspending operations, reducing flights and switching to smaller aircraft to keep the business going this year. Talking about the Indian operations, Kenji Sugino, Director – Sales, Administration and Marketing, ANA said, “Despite the global slowdown, India is one of the growing markets for ANA. We are positive about this year and are expecting good load factors and sales margins. We are going to play strategically in the Indian market this year.”
Effective from the 2nd of this month ANA has reduced its Mumbai operations to thrice a week from daily flights. To this, Sugino said, “We were receiving a good 60-70 per cent of passenger load on Mumbai – Narita route. Post 26/11, ANA is receiving about 30 per cent loads on Mumbai – Narita route, where we operate a 36 seater B737-700 ER an all Business Class service. Now, the loads are about 50 per cent, but due to recession, it's not logical to operate flights half empty. However, the reduction of flights on Mumbai – Narita route is temporary and will be rescheduled once the market demand goes high. We are positive about this year and assume that the market will stabilise by mid-2009.”
Apart from the Indian market, ANA has also rolled out strategic plans for worldwide operations.
06/02/09 Anita Jain/TravelBizMonitor

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Categories: Foreign Feb 2009