Dubai-based Atlantis focusing on high-end Indian tourists

Mumbai: Dubai-based Atlantis – the flagship resort of Palm Jumeirah, a high-end luxury property is all set to spread its brand awareness worldwide. Apart from the standard markets for Dubai like Europe and US, the hotel is also focusing on the emerging Indian market. The 1,539-room property will focus only on boutique and high-end travellers from Europe, US, Russia, Australia and South East Asia including India. Explaining the reason behind turning their eye to the Indian market, Brett Armitage, Senior Vice President – Sales, Atlantis, The Palm said, “India was on our mind from the last one year, prior to the opening of our property. There are various reasons behind this, the top most being the distance. With economic recession, most of the high-end clients are looking for short-haul destinations and Dubai is one of them. Secondly, according to Dubai's Department of Tourism & Commerce Marketing (DTCM), about 2, 50,000 Indians visited Dubai last year. We are just going to target 20,000 from the total figure.”
To reach the high-end clients, the sales unit of the hotel is currently in India. “We are in talks with various big tour operators from India. After having positive conclusions from the meetings, we are now aiming to have 20,000 room nights from the Indian market for this year,” added Armitage. The hotel has already appointed a representative in India, who's based out of Dubai, but will focus only on the Indian market. Talking about the sales activities, Armitage said, “We are looking at setting up a sales office in India by April this year. It would be either in New Delhi or Mumbai.
13/02/09 Anita Jain/TravelBizMonitor

To Read the News in full at Source, Click the Headline

Categories: Foreign Feb 2009