Mudra bags creative and media duties for Ministry of Civil Aviation

Mudra Mumbai has recently been assigned the creative and media duties for the Ministry of Civil Aviation. This win comes close on the heels of the ET Power of Ideas mandate won early this year. A TV spot has already been released, while a print campaign is set to hit the media on February 20, 2009.
The objective of the campaign is to highlight the Civil Aviation Ministry’s achievement over the last five years and the role it has played in the progress and development of the country. The campaign would highlight the transformational effect of the various initiatives undertaken by the ministry on the people of the country. Some of the pillars the campaign focuses on are modernisation of airports and aircraft, enhanced and improved connectivity, employment opportunities generated, how the profile of the flier has changed and how the common man can now travel by air.
Mudra Mumbai ended 2008 on a high note with business wins for HCC, Lavasa, Great Indian Shopping Festival and Incredible India. This was followed by winning the ‘ET – Power of ideas’ campaign this year.
20/02/09 exchange4media

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Categories: Indian Aviation- In General Feb 2009