Airport ad rates touch the sky

New Delhi: Outdoor-advertising firms are calling them the country’s biggest high streets. But you can simply call them airports.
After Mumbai’s Patel Bridge, which by far is India’s most expensive OOH (out-of-home) site, airports have emerged as the costliest advertising spots in the country. Be it Delhi’s Indira Gandhi International Airport, Kolkata’s Netaji Subhash Chandra Bose International Airport or Chennai’s Intl Airport, OOH firms are charging a bomb for these high-flying ad sites.
For instance, compared to Rs 60,000 per month for a popular bus shelter in Chennai, TDI International India charges anything between Rs 4 lakh and Rs 11 lakh for a OOH site at Chennai Airport. Says Hiyav Bajaj, director of TDI, which owns the OOH advertising rights for both Chennai and Kolkata airports: “There is a similar trend in other cities as well. Even for Kolkata Airport we charge anything between Rs 4 lakh and Rs 10 lakh. No other OOH site in the city comes even close.” And then, Sundar Hemrajani, MD of Times OOH, points out that Indira Gandhi International Airport is the most expensive outdoor advertising site in the Capital.
15/03/09 John Sarkar/Economic Times

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Categories: Airports Mar 2009