BIG Music, SpiceJet roll in-flight innovation for 13 B

Mumbai: BIG Music and Home Entertainment and SpiceJet have come together to implement a "word of mouth" campaign to promote the music of film 13B in an innovative way.
There will be an onboard customer engagement by which the occupant of seat number 13 B will have a surprise waiting for him/her. This 15 day activation across 115 flights daily on SpiceJet, will reach out to about 3.5 lakh upwardly mobile travelers like Manohar, the chief protagonist of the movie 13 B. R Madhavan and Neetu Chandra's new thriller movie 13B will release on 6 March, 2009.
13B (Hindi) or Yavarum Nalam (Tamil) is a supernatural thriller, directed by Vikram K. Kumar. It stars R. Madhavan and Neetu Chandra in lead roles and Sachin Khedekar, Murali Sharma and Poonam Dhillon as the supporting star cast.
03/03/09 Businessofcinema.com

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Categories: SpiceJet Mar 2009