Emirates takes you on a Journey Through India

Emirates is advancing its service on Indian routes with the launch of its unique ‘Journey Through India’ campaign.
Focussing on three crucial elements – inflight food and beverage; inflight product; and cabin crew management – the programme seeks to ensure the airline exceeds the expectations of its Indian passengers through regionalisation of the product on Indian routes.
Initiatives under the ‘Journey Through India’ campaign are featuring on Emirates flights to Ahmedabad, Bangalore, Calicut, Chennai, Delhi, Hyderabad, Kochi, Kolkata, Mumbai, and Thiruvananthapuram.
The menu on all routes and in all classes has been created to meet the regional preferences of Indian travellers. In addition it has been strengthened with a greater presence of Indian dishes, especially vegetarian options, while western dishes continue to be offered to cater to the global tastes of travellers.
In all classes, route specific mini savouries prior to meal service and after meal Indian digestives have been introduced. Advancements in the First and Business class menu include a choice of three hors d’oeuvres including Indian options. In Economy class a bar service has been introduced prior to the meal, which in itself has been boosted with a choice of two Indian and one Western dish. All passengers are served a welcome drink.
Inflight entertainment has also been regionalised and now offers route specific boarding music and reading material. Emirates’ patented and award-winning ice (Information, Communication and Entertainment) system that offers over 600 channels of entertainment is now offered on more Indian routes than previously. Although flying times to/from India are short, flights with or without ‘ice’ now boast an enhanced selection of programmes and music in varied Indian languages.
24/03/09 finchannel.com

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Categories: Foreign Mar 2009