A R Rahman to be new face of Star Aviation

Chennai: Star Aviation, the Indian aviation wing of the Dubai-based conglomerate, ETA Star Holdings, is all set to sign up Oscar winner, A R Rahman as the brand ambassador for the soon-to-be-launched regional airline operations.
Star Aviation has already received the go ahead from the civil aviation ministry for operating its regional airlines service in the country. The airlines, which is scheduled to start its operations sometime next month, will initially operate brand new fleet of three Embraer 170 aircrafts.
“We are firming up our plans for the airlines and flight schedules. The launch of the service will happen in about a month’s time,” a senior Star Aviation official told Financial Chronicle.
“We have held discussions with Rahman. But, yet to sign a formal agreement with him,” he said, on A R Rahman becoming the Brand Ambassador for this fledgling airline. A formal agreement is likely to be signed over the next couple of days, it is learnt.
The designated regional airline will initially cover seven cities, mostly in south India, from its Chennai hub. These are Bangalore, Kochi, Thiruvananthapuram, Madurai, Hyderabad, Vishakapat-nam and Ahmedabad.
The ‘full service carrier’ will offer a ‘single class configuration’ of seats, as already being successfully done by Paramount Airways, based out of Madurai.
18/03/09 D Govardan/mydigitalfc.com

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Categories: New Mar 2009, Regional Airlines Mar 2009, Star Aviation Mar 2009