Bangalore: India's Kingfisher Airlines today announced that it has become the first airline from India to embrace social media and set up a full-fledged formal presence on www.twitter.com.
This initiative would make it easier for anyone to receive instant updates from Kingfisher Airlines and more importantly, open a new platform for the brand to actively converse with its guests, said a press release.
With the debut of this service, Kingfisher Airlines joins a growing global band of savvy marketers who have recognized the power and reach of new media like the social and community networking, it added.
FlyKingfisher on Twitter is a free social service that enables guests and users to read updates from the airlines in social media lingo - the FlyKingfisher tweets. The service is due to commence shortly, the release added.
Vikram Malhotra, vice president- marketing, Kingfisher Airlines Limited said, "With the launch of the FlyKingfisher on Twitter, we hope to start a dialogue and actively participate in conversations with our stakeholders in a setting where people are connected without intermediaries through their interests and relationships."
27/04/09 CIOL
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Monday, April 27, 2009
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Kingfisher takes off to Twitter skies
Monday, April 27, 2009
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