Some glory at last for BIA

Bangalore: Bengaluru International Airport (BIA) has bagged the Routes Asia Airport Marketing award. Five airports competed for this award in the Indian sub-continent and the award is judged by the airports’ primary customers - the airline network planning community.
The airlines within Asia nominated five airports whose marketing efforts during 2009 made a real impact on their future network development plans.
The airlines considered the efficient and useful marketing activities of the airports on their network, by geographical region, irrespective of their size.
The award was based on how creatively an airport has made the most of its available resources and the winner was chosen on the basis of how best an airport tried to develop airline relationships, keep existing routes and secure new ones. In the last 10 months, BIA has been able to successfully attract seven new airlines.Important criteria like initiatives taken to improve the airport’s infrastructure, the terminal and runway were taken into consideration. Key initiatives that airports have undertaken to attract new airlines, launch new routes and develop relationships with existing airline partners were also taken into account.
01/04/09 ExpressBuzz

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Categories: Airports Apr 2009