Monday, July 13, 2009

IBM India to offer technology-driven solutions to Indian aviation industry to improve efficiency

New Delhi: IBM India has decided to work closely with the Indian aviation industry to help improve their efficiency through its technology driven innovative solutions- Smart Aviation Models. These solutions have been developed as an outcome of a study undertaken by IBM among more than 1,100 CEOs of the industry worldwide some time ago and the company is hoping that these solutions will help the travel and transportation industry overcome the current and future crisis.
According to Sameer Batra, Vice President – Distribution Sector (India/South Asia), IBM India, the solutions developed by IBM had been successfully implemented by airlines and airports around the world and helped in improving their efficiencies remarkably in the past. He cited examples of Delta Airlines and Kuala Lumpur Airport to prove his point. “The travel and transportation industry is going through difficult times. Next two to three years will be crucial for the industry. It is important for airlines and airports to set their priorities right that too in an integrated way to sustain in these difficult times,” stated Batra.
He added that IBM has been always in the forefront in offering hi-end competitive solutions which are well ahead of times to various industries all over the world. “The current business model in the aviation industry is based on a trade-off between cost and quality of service,” stated Batra. However, he said that this model hasn’t helped much as customers are still dissatisfied and didn’t work out to be cost effective.
13/07/09 P Krishna Kumar/TravelBizMonitor
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