SpiceJet beefs up campaign with ‘Get more when you fly’ peg

In a bid to stand out amid the highly competitive low fare airlines, SpiceJet is set to launch its new national campaign, ‘Get more when you fly SpiceJet’, which aims to highlight SpiceJet’s unique value offerings. The campaign will run toll December 2009-January 2010. Contract Advertising is the creative agency behind the campaign.
SpiceJet’s unique value offerings include complimentary supervision of unaccompanied minors, free of charge web check-in, sale of hot tea and coffee in flight at a reasonable price of Rs 20, discounts on return fares, and waiver for sports kits, among others.
The campaign will be seen in various magazines in the coming weeks.
SpiceJet has taken a 360 degree approach to advertising. From advertising in magazines they plan to move to radio and the Internet eventually.
The agency people behind the campaign include Bhaskar Ghosh, Vive President, Account Development; Uddalak Pal, Senior Creative Director; Nima Namchu, Creative Head; Ayan Pal, Sindhu, Natwar Singh, Siddharth Bhattacharya and Radhika Likhi.
09/07/09 Qashish Chopra/exchange 4 media.com

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Categories: SpiceJet Jul 2009