Lack of infotech integration takes toll on AI-IA synergy

New Delhi: After two years of embarking on a merger plan, the back-end operations of Air India and Indian Airlines continue to be hit by delays and controversies, much like their integration. This has seriously hampered the airlines' attempts to provide seamless travel to customers, which, in turn, has affected their revenue.
The integration of call centres of the two airlines, the contract for which was awarded in January this year, is also embroiled in court cases. Both entities are still being serviced by different players.
Aviation sector experts say Air India's membership of the 21-airline Star Alliance, which includes Singapore Airlines, Lufthansa, Thai, United Airlines and Air Canada as its members, could significantly boost its traffic, both internationally and domestically, and open new routes for the airlines, besides significantly upping its brand image and passenger experience.
Moreover, Air India operates on the 098 code, while Indian Airlines operates on the 058 code. Both the airlines were supposed to move to the 098 code post the merger.
Civil aviation minister Praful Patel recently said at an idea exchange programme at The Indian Express, “90% of the world business in aviation is done through alliances... This is the reason I have been pushing so hard to get Air India into the Star Alliance. Unfortunately, they haven't even integrated their IT platform in two years.”
22/08/09 Surabhi Agarwal/Financial Express

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Categories: Foreign Aug 2009, NACIL Aug 2009