Jet Airways, AI line up holiday packages to woo customers

Mumbai: Private carrier Jet Airways and Air India (AI) have introduced attractive holiday packages at the onset of Diwali. While Jet has launched JetEscapes, which offer attractive packages to international and domestic destinations, AI has 400 domestic and over ten international destinations on offer in their holiday packages this season. The move is aimed to spike up revenue figures for the airline. AI had raked in Rs 74 crore from sale of holiday packages in 2008.
Co-incidentally, both carriers had declining load factors in the previous months since their pilots struck work for four days. On the one hand, both the carriers want to improve yields and gain back customer confidence.
The move is termed as a marketing strategy to woo back fliers to the airline. JetEscapes offers attractive holiday packages beginning at Rs 13,000 onwards for destinations such as Alleppy, Leh and Shimla. Jet Airways chief commercial officer Sudheer Raghavan said, “JetEscapes is flexible, dynamic and assures instant co firmation of air and hotel arrangements.”
Meanwhile, AI has on offer over 400 comprehensive package options covering 150 cities in 22 states of the country and over 10 international destinations. A package normally includes return airfares, airport transfers, accommodation in standard 3-5 star hotels, meals and local sightseeing, all at economical prices.
17/10/09 Financial Express

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Categories: Jet Airways Oct 2009, NACIL Oct 2009