AI on look out for hoarding space to woo flyers

Mumbai: The national carrier Air India (AI) plans to book space on highways and expressways cutting across the eastern and western side of Mumbai as part of its efforts to woo customers.
Air India recently invited tenders from interested parties to provide sites for these hoardings.
The cash-strapped airline, which posted losses to the tune of Rs over 5,500 crore last fiscal, has embarked on a turnaround plan, which includes re-branding the product besides measures to curtail costs and enhance revenues.
14/02/10 Business Line

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Categories: NACIL Feb 2010