DIAL to project Terminal 3 as premium shopping destination

New Delhi: A massive marketing campaign will precede the July opening of New Delhi airport’s third terminal, inviting travellers to its sprawling shopping and food sections.
The retail area at Terminal 3 (T3) is nearly the size of three football fields and will be pitched through television and print advertisements as a shopping destination, rivalling the spread at the Dubai and Singapore airports.
“We have to excite the consumers that T3 is an alternative choice for retail,” said Suredj Autar, chief of commercial and strategic development at Delhi International Airport Pvt. Ltd (DIAL). “You don’t have to fly to Dubai or go to Bangkok or Singapore.”
Spread over 5 million sq. ft, T3 is one of the world’s largest terminals, and is expected to provide the much-needed boost to India’s lagging airport retail business.
DIAL, which runs Delhi’s Indira Gandhi International Airport (IGIA), has forged four retail joint ventures, including one with Dublin-based duty-free operator Aer Rianta International.
Branded Explore, the retail space at T3 will stock some 20,000 kinds of products and nearly 1,000 brands. It will have stores by fashion and jewellery companies such as Versace Group, Marks and Spencer Group Plc, WH Smith Plc and Swarovski Group.
17/02/10 Rasul Bailay/Live Mint

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Categories: Airports Feb 2010, New Feb 2010