E-Sense Entertainment to produce in-flight magazine of GoAir

New Delhi: E-Sense Entertainment, the company that produces Yuva, the magazine aimed at young India, has acquired the rights to publish Go-Getter, the in-flight magazine of GoAir airlines, from March 1.
As part of the arrangement, E-Sense will be responsible for the entire production of the magazine. From generating content to procuring ads, layout and printing the copies, E-Sense will handle all the aspects of the magazine and GoAir will get the magazine as a finished product. As per the contract, E-Sense will be responsible for the functioning of the magazine for a minimum period of three years, which can be renewed for another two years depending on the response.
Go-Getter was launched in 2008 and was being handled by the Bhaskar Custom Media Publications, a part of Dainik Bhaskar Corporation, for the past two years.
The company will stick to the print run of 65,000 copies and will look at increasing the number of copies, depending on the expansion plans of the airline.
The revamped version of Go-Getter is being positioned as much more than a travel magazine.
The first revamped issue of Go-Getter will have 84 pages. The advertiser profile of the brands advertising in the magazine will include fashion, electronic, car and bike brands, amongst others.
22/02/10 afaqs!

To Read the News in full at Source, Click the Headline

Categories: GoAir Feb 2010