The Blimp Effect: Airships make their way to Indian skies

Mumbai: In an interesting development in outdoor advertising, Lightship Asia Pacific, a subsidiary of one of the largest airship operators, has joined hands with Indian OOH agency, Milestone Brandcom to market airships (blimps) or Lightships in the country.
Beijing-based Lightship Asia Pacific is a full-service airship advertising company, which provides innovative airships for promotional/marketing campaigns.
In an official communiqué, Francis Chiew, managing director, Lightship Asia Pacific, says, "The Lightship is a proven and incredibly versatile method of bringing your message to the masses. We are extremely happy to appoint Milestone Brandcom to market this unique medium in India."
He adds that innovative companies looking to "bring bold and innovative marketing initiatives that rise above the clutter of traditional mediums can look to Lightships to put that message across."
Discussing the development, Nabendu Bhattacharyya, managing director, Milestone Brandcom, says, "We are extremely thrilled to partner Lightship Asia Pacific, to bring airship concepts to India. It is a unique dynamic medium that has proven capabilities in creating brand positioning. Overseas feedback on airship advertising points towards its fresh appeal and the ROI and efficiency delivered by Lightships is enormous."
22/03/10 Surina Sayal/afaqs!

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Categories: New Mar 2010