Emirates Airline Presents, ‘Destination: Bollywood’

New York: Emirates airline announced today that has launched the first-ever Bollywood variety show to be fully produced and aired exclusively in North America. It airs Saturday mornings in the U.S. on Star India Plus (9 AM ET), SET Asia (9 AM PT), and Hulu (1:00 PM PT), and in Canada on Rogers video-on-demand. The program will run for 10 weeks and feature singing, dancing, and Hindi music videos, including two reality TV segments where viewers (web and TV) pick the best local dancer and singer. This is the first reality program that allows Hulu viewers to vote at the same time with TV viewers to determine a winner.
Emirates airline partnered with Saavn, a leading Bollywood entertainment and digital distribution company to produce the program and Zenithmedia on the program placement.
The one-hour show consists of three segments:
* Destination: Bollywood, Dance Edition—Soloists and dance troupes step to the beats of the best Hindi songs and compete for the title of Emirates Dance Champion—and a cash prize of $2010.
* Destination: Bollywood, Singing Edition—brings 20 talented Bollywood singers from North America to one stage to perform Indian music and compete against one another for a cash prize of $2010 and the Emirates Singing Champion title.
* SmasHitsTV: the best Bollywood music videos, including the latest hits and Bollywood classics.
24/03/10 Business Wire/Earth Times

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Categories: Foreign Mar 2010