Sky Advertising makes foray into Middle East market

Dubai: There’s a new way to advertise in town — Sky Advertising. For the first time in the region, Air Arabia is going to implement a novel idea to generate revenues by placing advertising messages inside their cabin.
The region’s leading low-cost airline is working with the US company OnBoard Media Group to install the messages inside the cabin. The airline will install advertisements on its tray tables inside its planes, and its first advertising campaign started last Friday.
OnBoard Media Group, based out of Atlanta with a regional office in Doha, is working with Air Arabia and other airlines in the Middle East. The group works with several airlines and advertisers around the world, including Air Tran Airways (USA), Wizz Air (Hungary), and Jet Airways (India), for onboard advertising and expects future advertisements on seat-back tray tables to range from all types of industries, including travel-related companies, hotels, electronics, packaged goods, and more.
Adams said OnBoard works closely with the FAA/EASA and other governing entities to handle all necessary certification processes for airlines. The result: A patent-pending sticker on the tray table that is durable and has an attractive, glossy finish, and is large enough for an advertiser to clearly send their message across with images and text.
25/04/10 Muzaffar Rizvi/Khaleej Times

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Categories: Foreign Apr 2010, Jet Airways Apr 2010, New Apr 2010