PAL to embark on marketing drive, sets flights to India

Philippine Airlines (PAL) is set to embark on a marketing campaign designed to attract more passengers with an end in view of further improving its bottomline.
In an interview, PAL President and Chief Operating Officer Jaime J. Bautista said the flag carrier will be conducting “more promotional programs that would give incentives to its riders” admitting that the Monday Quirino Grandstand hostage carnage may likely dent its revenue performance.
“It will surely affect our route. But hopefully, we will recover and that is the reason why we need to have more promotional programs by giving incentives. It will be a total package, not only affordable rates but including accommodation,” disclosed Bautista.
He believed, however, that the marketing program should be undertaken “closely with government authorities.”
Bautista also disclosed that by March of the coming year, PAL will be mounting direct flights to New Delhi at three times a week. The expansion of its regional routes, particularly in India is to cash-in on its improving economic conditions plus the fact that there are many “Indian nationals here in the Philippines,” Bautista said.
27/08/10 Fil C Sionil/mb.com.ph

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Categories: Foreign Aug 2010