Luxury brands reach the skies, advertise in charter flights

Mumbai: To grab the eyeballs of high networth individuals (HNI’s), several luxury brands are advertising in charter planes. What’s more, the general aviation industry doesn’t seem to be complaining.
It gives an opportunity for the affluent class, hopping on to a chopper or a charter to kill their journey time, by enjoying the ads for a villa or a BMW on board.
“Since lot of luxury brands are coming to India, and there is a growing number of air charter flyers, luxury brands advertising inside an aircraft has opened up a new channel for advertising in the niche,” says an official from Airnetz Aviation Private Ltd.
Airnetz, a third party agent,has contracted a fleet of 100 aircraft in India and 700 globally.
Airnetz has been receiving advertising contracts for the past one month from apartments and villas in two and three tier cities outside Mumbai and their price-range starts from Rs 1 Crore, generating 10 to 12 queries and selling 1 villa in the process.
28/09/10 Naveeta Singh/Daily News & Analysis

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Categories: Indian Aviation- In General Sep 2010, New Sep 2010