Times OOH puts up digital screens at Delhi Airport

New Delhi: In association with VMG Global and Delhi International Airport Limited, Times OOH is in the process of installing 20 digital screens across the airport.
VMG Global, the international pioneer of digital screen outdoor advertising, has formed a partnership with Times Innovative Media Delhi Airport Advertising (TIMDAA). The alliance with TIMDAA -- a joint venture of Delhi International Airport Limited (DIAL) and Times Group's out-of-home division, Times Innovative Media -- has been established to develop and explore the advertising potential of the airport.
VMG India's contract with DIAL is for eight years. "During this period, the company expects that demand for screen space will surge, as the OOH advertising industry recognises the powerful combination of clarity and animation delivered to the airport's captive international and domestic audiences," says Rajdeep Puri, CEO, VMG India.
Twenty double-sided 65" digital screens, provided by VMG, are being installed across all terminals at Delhi Airport. Most of these will be installed at Terminal 3, which is spread over 5 million sq ft, and is expected to boost India's airport retail business.
30/09/10 afaqs!

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Categories: airports Sep 2010