JetLite may be given a Konnect tag

Mumbai: Three years after acquiring Subroto Roy’s Air Sahara and renaming it JetLite, Naresh Goyal’s Jet Airways (India) Ltd is proposing to bring it under the Jet Airways Konnect brand name as part of the carrier’s strategy to strengthen its identity.
Konnect is the no-frills, all-economy service of Jet Airways, with which it shares planes and personnel.
JetLite, which currently operates as a low-fare carrier, will fly as Jet Airways Konnect under the plan.
Jet Airways, the country’s largest airline by passengers carried, last week applied to the regulator, Directorate General of Civil Aviation (DGCA) to permit the carrier to enter into a franchisee agreement with JetLite to use the Jet Airways Konnect brand on the low-fare unit’s planes, according to two government officials who didn’t want to be named.
According to one of the officials, the move is aimed at reducing the number of brands operated by Jet Airways and avoiding confusion among passengers.
JetLite will remain as a legal entity, a shell company that will continue to own the planes that will be operated under the Jet Airways Konnect name.
“Though the air operating licence will be with JetLite, the planes will be rebranded as Jet Airways Konnect. The livery of the JetLite aircraft and uniform of the cabin crew would be the same as that of Jet Airways. However, a decision on the approval is yet to be finalized,” he added.
Jet Airways will continue to offer full services—first, business and economy classes—while Jet Airways Konnect (including JetLite operations) will provide all-economy, low-fare services.
28/10/10 P.R. Sanjai/Live Mint

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Categories: Jet Airways Oct 2010, Jetlite Oct 2010