Pilots object to fresh rebranding of AI Express

Chennai: The Indian Commercial Pilots Association has taken strong exception to the management’s plan to rebrand Air India Express and Alliance Air as “India Hopper”.
Calling the move a “wasteful and meaningless exercise”, ICPA said it was yet another ploy to squander the company’s profits.
During the merger of Indian Airlines and Air India, “we went about renaming Indian Airlines as ‘Indian’ spending crores of rupees. Everything from business cards to the paint on aircrafts was changed, wasting the taxpayers’ money. We also lost a lot of passengers due to this rebranding,” the union said.
“..Somewhere along the way the previous entities were again renamed NACIL(I) and NACIL(A). Now, again we hear that holding company NACIL is being renamed Air India. We wonder why our company, which has registered huge losses and is even struggling to pay salaries on time, is indulging in such thoughtless and wasteful exercises,” the union questioned.
02/11/10 Mamta Todi/ExpressBuzz

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Categories: Air India Budget Nov 2010, Air India Nov 2010, Air India Regional Nov 2010, India Hopper Nov 2010