Air India hires yet another consultant

Air India, seemingly ever willing to take advice where it can get it, has appointed yet another consultant. The move comes as the airline struggles to cope with losses and accumulated debt in the midst of a government bailout. Besides this, some recent senior appointments have come under a cloud and the shifting of domestic services to Delhi’s new Terminal 3 in November was marked by chaos.
The latest adviser to have been hired is Deloitte Consulting India Pvt. Ltd, which beat five other contenders—KPMG, McKinsey and Co., Booz and Co. Inc., Bain and Co. and the Boston Consulting Group. It will advise the airline on macro issues and review the turnaround programme.
Under the contract, Deloitte will present a report within two months, suggesting ways of reviving Air India.
Since the government merged Air India and Indian Airlines in 2006, the merged entity has engaged a clutch of consultants.
01/12/10 P.R. Sanjai & Manish Basu/Live Mint

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Categories: Air India Dec 2010