Mudra West and Tribal DDB India win Emirates account

Mudra West has won the creative duties for Emirates Airlines, while Tribal DDB India, a strategic business unit of DDB Mudra, has been awarded the digital mandate. The business was won after the airlines called a creative pitch in October.
The account will be handled out of the Mumbai offices of both Tribal DDB India and Mudra West.
Ogilvy India is the incumbent agency on the business.
The account size and the other agencies vying for the business could not be ascertained at the time of filing this report.
Mudra will be responsible for building the brand further in India. With Emirates being the official partner of the ICC Cricket World Cup 2011, the agency will also work closely with the brand team to develop a communication package around the event. The sponsorship entitles Emirates to tickets and hospitality during the matches, along with branding opportunities at the venue.
For the record, Emirates, with one of the youngest fleets in the skies (with an average age of less than 70 months), flies to more than 100 destinations in 65 countries across six continents and has been fundamental in establishing Dubai as West Asia's commercial centre and aviation hub.
The airline is one of the two key corporations in the Emirates Group. The other is Dnata, one of the largest travel organisations in West Asia handling passenger, cargo, ramp and technical services for numerous airlines at Dubai International Airport.
10/12/10 Biprorshee Das/afaqs

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Categories: Foreign Dec 2010