GoAir to fly with Everest Brand Solutions

Everest Brand Solutions has bagged the creative duties of Mumbai-Based low-cost airline GoAir.
According to the industry sources, six agencies had taken part in the pitch, and on January 20, 2011, the airline decided to settle on Everest Brand Solutions as the creative partner. Prior to this, the creative duties of GoAir were being handled by a local agency.
It may be noted that in the first week of December 2010, Dhunji Wadia was appointed as President of Everest Brand Solutions. This win is the first under his leadership.
21/01/11 Shubhangi Mehta/exchange4media

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Categories: GoAir Jan 2011