Emirates Airline: Discovering destinations

New Delhi: Emirates Airline, the national airline of Dubai and the largest airline in the West Asia, has launched its pre-summer awareness campaign in India. Dubbed “Guess where, and Emirates will fly you there!”, the campaign comprises eight television commercials and 15 print ads, of which four TVCs have already gone on air and seven print ads have been issued. The campaign has been split into two stages, each conveying a distinct message. Stage 1, running in February, will focus on the destinations, and stage 2, which will be rolled out in March, will build on the Emirates experience. The airline, will spend Rs 5 crore on the campaign.
The airline, which operates 184 weekly flights to 10 Indian destinations, has also unveiled an interactive contest for its travellers in India, who have plans to take a vacation abroad this summer. The contest invites participants to identify the name of the city by taking cues of the visual representation in the ads and enter the contest either by SMSing or logging onto emirates.com/fly there to submit their answers. The contest started earlier this month and will be on till March.
21/02/11 Arunima Mishra/Business Standard

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Categories: Foreign Feb 2011